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Metrics
Engaged, unduplicated audiences that spend
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Place your message where 109M unique visitors - educated, affluent household decision makers - spend their time (comScore 2010).
Our specialty content sites have longer visits than large properties, and our audience is among the most affluent and likely to buy products online according to comScore’s Buying Power Index, a comScore Media Metrix analysis of the likelihood of a site's visitors to buy online as well as the value of their online purchases.
comScore Buying Power Index (BPI) Formula:
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More Adify Media Metrics:
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Over-index for weekly Internet usage |
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Moms/Parents: 74% more likely to spend $500+ on kids’ clothes |
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Entertainment/News: 3x time spent vs. comparable portals |
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Education: 79% some college; 56% grads |
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Affluence: 7% higher for HHI >$100K |
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