 |
|
 |
Viewing entries tagged with 'online'Marketing works, but maybe not how you think…As an advertiser, you send a direct mail piece to your target audience. You reach out to them with an online ad. You launch a full-scale TV and print campaign. You even go so far as to buy a billboard placement. Now that the money is out the door, how do you measure success? Black Friday is Coming – Start Your Advertising EnginesIt’s the middle of summer but your attention should be on November. That’s right, it’s time to plan for the biggest offline and online shopping days of the year – the Friday and Monday after Thanksgiving. New Ad Effectiveness Formula Needs One More VariableEvery advertising buyer asks, “Did my ad click?” and, “Was it worth the money?” I know I ask those questions whenever I assess the advertising we do on behalf of Adify and Adify Media. The click-through rate is a tantalizing measure – and very hard to ignore. However, the comScore study released by the OPA on June 18th and blogged about yesterday by Henry Blodget both argue that I really should ignore that metric. |
|
 
|
 |
|
|
 |
|
|
|
