You name it - There’s a network for that.

Posted by Thai Arizpe on 6 October 2009 | 0 Comments

Tags: Networks, eMarketer, targeting, transparency, brands

eMarketer published a report by Econsultancy and Rubicon Project today titled The Pros and Cons of Ad Networks. The report highlights the many aspects of networks that are appealing, and not so appealing, and brings home the important point: networks are not a ‘one size fits all’ model.

0 comments | Read the full post