 |
|
 |
Viewing entries tagged with 'advertising'Call The Other Guy When You're Ready to CompromiseIn Steve McClellan’s AdWeek article from 10/12/09 titled “Doing Battle With Media Complexity,” he discusses the very salient and real problem facing advertisers today: not knowing where, when, to which audience their ads are being shown or with what program their ads run on television-placed campaigns. Any problem that has the possibility of damaging a brand’s good name in the marketplace is a significant one indeed. Marketing works, but maybe not how you think…As an advertiser, you send a direct mail piece to your target audience. You reach out to them with an online ad. You launch a full-scale TV and print campaign. You even go so far as to buy a billboard placement. Now that the money is out the door, how do you measure success? More on why the click is a false prophet for online advertisingMore on why the click is a false prophet for online advertising – Movin’ On Up – Adify Media Moves Up in Network Ranking by comScore for Online Buying PowerBack in early June, Adify Media announced that we were recently ranked by comScore as one of the networks with the highest Online Buying Power Index (BPI) which we thought was very cool. If you read this, you may have scratched your head and thought to yourself, “That’s great and all but what the heck is a BPI?!” Remembering David OgilvyJuly 22, 2009 is the 10-year anniversary of David Ogilvy’s death. On this day, everyone in advertising should take a moment to reflect on Ogilvy’s insights and contributions to our field. Although Ogilvy didn’t live to see the explosion of online advertising and its myriad of creative implementations, his admonishment to “Mad Men” and their brands still resonates: Adify Media Ranked a Top Network by comScore for Audience Buying Power - Why You Should CareAdify Media was recently ranked by comScore as one of the networks with the highest Buying Power Index (BPI). That's big news! But what does that mean? |
|
 
|
 |
|
|
 |
|
|
|
