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Viewing entries tagged with 'Vertical Ad Networks'Know your networksJohn Gaffney puts a stake in the ground on the distinctions between conventional ad networks and vertical media networks - Vertical ad networks are worth the hypeIn today’s Digiday: Daily, The President and CEO of Audience Science attempts to de-mystify the current enthusiasm for vertical ad networks by claiming that behavioral targeting does the same thing, at scale, as a vertical ad network. |
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