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Viewing entries tagged with 'Engagement'Increasing the Effectiveness of My Online Advertising CampaignMeasuring the effectiveness of advertising is frustrating if you cannot do anything to improve it. Yesterday, I measured the effectiveness of our recent Adify Media launch campaign using the comScore/OPA recommended formula. The story isn’t complete without the optimization angle. Verified by Google: Engagement is the next big thing…Google was featured in today’s Wall Street Journal in an article about benchmarking display ad performance. In the article, Google says that “Internet users are more than twice as likely to click on large display ads and view video ads than smaller non-video advertisements.” |
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