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Viewing entries tagged with 'Ad Networks'Know your networksJohn Gaffney puts a stake in the ground on the distinctions between conventional ad networks and vertical media networks - Call The Other Guy When You're Ready to CompromiseIn Steve McClellan’s AdWeek article from 10/12/09 titled “Doing Battle With Media Complexity,” he discusses the very salient and real problem facing advertisers today: not knowing where, when, to which audience their ads are being shown or with what program their ads run on television-placed campaigns. Any problem that has the possibility of damaging a brand’s good name in the marketplace is a significant one indeed. Vertical ad networks are worth the hypeIn today’s Digiday: Daily, The President and CEO of Audience Science attempts to de-mystify the current enthusiasm for vertical ad networks by claiming that behavioral targeting does the same thing, at scale, as a vertical ad network. Call Off the Ad Network Apocalypse!At Adify, we’re in the business of helping enterprise media companies and niche entrepreneurs create ad networks; in fact, we just announced 200+ networks in June. We’ve definitely contributed to the large numbers of ad networks in the market today, most of which, as Warren Lee points out today in AdAge, were predicted to be “toast” by now. Movin’ On Up – Adify Media Moves Up in Network Ranking by comScore for Online Buying PowerBack in early June, Adify Media announced that we were recently ranked by comScore as one of the networks with the highest Online Buying Power Index (BPI) which we thought was very cool. If you read this, you may have scratched your head and thought to yourself, “That’s great and all but what the heck is a BPI?!” Adify Media Ranked a Top Network by comScore for Audience Buying Power - Why You Should CareAdify Media was recently ranked by comScore as one of the networks with the highest Buying Power Index (BPI). That's big news! But what does that mean? |
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