Viewing entries tagged with 'Ad Age'

There’s more to just reach…

Posted by Thai Arizpe on 12 November 2009 | 0 Comments

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A recent article on Ad Age speaks to the value of ad networks as the Internet continues to fragment. The author accurately points to the many media companies who once shunned networks, but then have either moved to buy them, or create their own to take advantage of their inherent value: reach, targeting, price.

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