Adify Media Ranked a Top US Ad Network According to comScore Online Buying Power Index
Audience Buying Power, Combined With Global Reach of 90 Million, Proves Adify Media to Be the Most Valuable Ad Network
SAN BRUNO, CA -- June 10, 2009 - Adify, the premier vertical ad network management and media services company, today announced that its media division, Adify Media, the largest transparent, brand-safe global ad network, is one of the top ad networks in terms of audience buying power. According to comScore's Buying Power Index (BPI), the site visitors reached by Adify Media, on average, spend more money online than audiences available on any other large network. This analysis is across Ad Networks at the Ad Network property (corporate) level and not specific channels.
comScore's BPI is a measure of the value of the audience online as it relates to their online buying power and compared to the overall online population. A BPI value over 100 means that a site's visitors spend more online than the average Internet user during the reported time period.
"BPI is the only measure that clearly shows the relative value of a site's visitors based on their buying behavior across the Internet," said Russ Fradin, president and co-founder of Adify. "When you combine our high BPI ranking with our reach, breadth of advertising products, and quality, it's clear that advertisers can engage with the most valuable audience online through Adify Media."
According to the comScore data, Adify Media has a BPI of 149 and an audience of approximately 73 million people in the U.S. Among ad networks, only Federated Media registered a higher BPI (152), but had an audience reach of just 14 million.
The following chart shows comScore data from the top five ad networks with at least 2 million unique visitors, ranked by highest BPI.
| Ad Networks - Total (US April 2009) | Total US Unique Visitors | % Reach | BPI |
| Federated Media Network | 14,190 | 7.4 | 152 |
| Adify | 73,467 | 38.1 | 149 |
| Vibrant Media | 80,779 | 41.9 | 148 |
| Pulse 360 | 82,574 | 42.8 | 146 |
| Kontera | 72,870 | 37.8 | 145 |
Adify Media's BPI complements additional comScore data showing that Adify Media audiences are often more engaged, affluent and educated than general audiences:
-- 80 percent are college educated
-- 45 percent have a U.S. household income of $75k
-- 28 percent have a U.S. household income of $100k+
About Adify
Adify Corporation is a vertical ad network management and media services company that is an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises.
