Adify: CPM rates for some display ads show upward trend

IAB SmartBrief - Display ads on real estate, entertainment, sports, technology and travel sites are among Adify's 200 niche vertical ad networks that commanded higher CPM rates for the second quarter of this year versus the end of 2008, according to the company. "What it says to us on a broad level is that display ads are still strong and branding is still strong," said Joelle Gropper Kaufman, senior marketing vice president at Adify.

19/08/2009 by IAB


Adify: CPM rates for some display ads show upward trend IAB SmartBrief - Display ads on real estate, entertainment, sports, technology and travel sites are among Adify's 200 niche vertical ad networks that commanded higher CPM rates for the second quarter of this year versus the end of 2008, according to the company. "What it says to us on a broad level is that display ads are still strong and branding is still strong," said Joelle Gropper Kaufman, senior marketing vice president at Adify. 19/08/2009 by IAB		ADIFY MEDIA OFFERS SPECIALTY PACKAGES TARGETING FOODIES, PARENTS, AND HOLIDAY SHOPPERS Adify: Five Of 11 Ad Categories Up Big In Q1 Advertising vs. Editorial: Can This Marriage Be Saved? A Death Foretold: Are Ad Networks In Decline? Publishers: It's Time for an Intervention Targeting Is Not Engagement Media Contacts Partners With Adify On Custom Networks @OnMedia: The ad network is dead. Long live ad networks. Adify Finds Ad Network Adoption Up by a Quarter Adify Media Now Ranks Among comScore's Top 20 Ad Networks An Uptick for Real Estate Ads Online Report: Display Ad Market Stabilizing? Adify: CPM rates for some display ads show upward trend Adify On Vertical Display Market; Google Ad Exchange Commission; Venture Investing In Real-Time Adify Report Finds Rising Real Estate CPMs Adify Reports Rising CPMs in Some Categories Compete and Ad Impact: What works if not click-throughs? Adify Media Ranked a Top US Ad Network According to comScore Online Buying Power Index Adify Strengthens Sales Leadership to Drive Revenue Growth Adify: Everything Is Hunky Dory In Online Advertising The media planning fight is not over Vertical Ad Network Update Adify Rolls Out Centralized Ad Network Adify Offers Horizontal Buys Across Vertical Networks Cox Enterprises' ad network software services provider Adify unveils a unified media marketplace Adify Media Launches to Give Brands Unprecedented Access to Adify-Powered Networks and Cox Media Properties comScore Study Highlights Rapid Emergence of Vertical Ad Networks for Reaching Engaged, Targeted Audiences A Pricing Revolution May Loom, But Context And Content Still Rule Cox Gets Into Ad Network Business AutoTrader.com Launches Network to Help Advertisers Reach Largest Possible Audience FT.com in deal with Adify AutoTrader.com Rolls Out Vertical Ad Network AutoTrader unveils ad network AutoTrader.com Access Exchanges put pressure on cheapest ad networks comScore Scrutinizes Faulty Online Ad Operations Man Vs. Machine: Who Can Deliver On Ad Campaigns? Ad Operation Failures Dog Agencies, Crippling Client Campaigns Chemistry.com Sponsors Lesbian Ad Network Vertical Ad Networks Clash With Custom Targeting